Smoore

By Alexandra D’Ambrosio

One of the first companies established in China for the manufacture of e cigs was Smoore. Their factory in Shenzhen pumps out more than 40 million pieces every month and employs about 3,000 people. Theirs is an important presence in the industry, but you probably have not heard of them or given them much thought. Innokin, Smok, and Kanger, etc. have overshadowed this large firm launched in 2006.

Rich Pickings

The website for Smoore is full of information, some of it you might not have wondered about before, but you will certainly be thinking about these topics now. The company has achieved certification by several international safety agencies. They invest 15% of profits into Research and Development. That is a hefty percentage suggesting Smoore isn’t just satisfied with “good”; they want to be “better.” Now you want to know how much companies like V2, Innokin, and Green Smoke spend on Research and Development.

Products at Smoore

Items posted on the Smoore website show every detail but price. Several categories include disposables, an EPack, and an Ego-C. Smoore also makes e-liquid. Their products cover beginners and cater to advanced vapers plus customers in between.

Smoorecig.comSmoore Review

To shop for Smoore you need to visit their retail/wholesale site: onlyecig. This is where they sell directly to the customer.

A list shows the Smoore SHV1 starter kit for $79. Inside is a touch-lock product capable of 2200 mAh of power. Its triangular design is supposed to feel natural in your hand. An OLED screen shows what voltage you have achieved from 3.3 to 5.5volts. It’s a 510/eGo threaded product so although the company makes clearomizers, there are plenty you can use besides Smoore clearos.

The SHV2 is a 1500-mAh box mod which doesn’t look like any box mod you’ve ever seen. It’s unusual for an e cig yet familiar because of its resemblance to a slim black iPod. The sleek outer shell looks clean and contemporary. Like the SHV1, there are battery protection features and the same type of threading. Customers pay $75.

Their PCC starter kit is an excellent item containing two rechargeable batteries and five cartomizers. Inside the Express Pack you find two cartomizers, one battery, and the necessary USB charger.

Batteries for the Express and 200-puff disposables contain 190 mAh. That’s about what you would expect from a cigalike; enough for 2 to 4 hours of vaping before having to charge the battery again. These look the part of a real cigarette.

Liquid at Smoore

It would be fitting if this company made S’mores e-liquid, or perhaps somewhat confusing: S’mores by Smoore. I didn’t see this flavor, but they did have 30+ options. These included Dunhill, Kent, and 555 tobacco varieties, Pineapple and Lemon for fans of fruit vapes, and Cappuccino in the coffee department. Nicotine levels do not receive number values: just 0, low, medium, and high. Although they are made in China, Smoore e-liquids are made with USP-grade ingredients. The caps on their PET bottles are childproof and tobacco is naturally extracted (NET).

This juice is cheap: $2 per 10 ml and $3.50 per 20 ml, although that might be the wholesale price in which case you have to buy 50 or 100 to get that price per unit. If so, that just tells you how much of a markup there is on e-juice.

Overall

Smoore is a solid company, making solid products, the most interesting of which could be that box mod. Otherwise, I’m curious: where has their name been? Why don’t we see their brand online more often? Have there been problems in the United States with their products? Perhaps these are the disposables e cig companies use frequently.

They got their start almost a decade ago; just three years after e cigs were invented. I’d like to think their longevity means good things for consumers but also hope I’m not being naive.